We, Fundflow Pte Ltd
(hereafter referred to as “Lyte Finance
” or “our
”) operate Lyte Finance, a digital platform providing supply chain financing solutions. We take the protection of your Personal Data (defined below) seriously.
What Lyte Finance collects
The types of personal data that we collect depend on the circumstances of collection and on the
nature of the transaction undertaken with us.
The personal data that we may request includes but is not limited to (individually and collectively
referred to as “Personal Data
personal identification information, including name, identification numbers, gender, date of
birth, images, photographs, videos, voice recordings;
- contact information, including postal address, email address, phone number;
payment information, namely bank account information, including the name of account holder,
account number, and registered address; and
demographic information such as academic qualifications, occupation, job details,
preferences and interests.
What Lyte Finance does with your Personal Data
The Personal Data you provide helps us to understand your needs, maintain our relationship with you,
process transactions, fulfil our delivery obligations for any goods, services or activities you undertake
with us, and improve our service delivery. In particular, we collect your Personal Data for the following
purposes, including without limitation:-
- to process relevant information including conducting analytics, for the provision of products,
services or activities that best meet your preferences or needs;
fulfilling instructions, sending postal mail and e-mails, providing marketing assistance,
processing payments, and providing customer service;
- to respond to feedback from you;
- to provide updates on promotions and events;
to improve our products and services and to customise our websites according to your
- to develop content of our websites and our related network of websites;
- for safety, security and legal compliance;
- for record keeping;
to market products, services and activities offered by us, our partners as well as our
appointed agents, and to conduct product or customer satisfaction surveys and market
research, which you will always have the option of opting out from receiving such information,
(collectively referred to as “Purposes
We may also use and disclose your Personal Data within Lyte Finance and its related companies, and
with and to third parties:-
In order to fulfil the Purposes listed above, in which case, we may:-
Disclose, transfer, and jointly use your Personal Data to and with such third parties in
Singapore and overseas, and your Personal Data may also be transmitted to data
storage facilities or our offices and appointed agents in Singapore or other countries in
connection with our performance of the transaction with you;
Share your Personal Data with our trusted partners to help us perform statistical analysis,
send you email or postal mail, provide customer support, or arrange for deliveries. All
such third parties are prohibited from using your Personal Data except to provide these
services to us, and they are required to maintain the confidentiality of your Personal Data;
If required or authorised to do so by law or pursuant to a court order, including but not limited to
circumstances where use and/or disclosure is:-
necessary for any investigation or legal proceedings, including but not limited to fraud,
intellectual property infringement or privacy;
necessary for establishing, exercising or defending our legal rights, or obtaining legal
necessary for responding to an emergency that threatens the life, health or safety of an
in connection with or forms part of any purchase, sale, lease, merger or amalgamation of
Lyte Finance or its related companies, including business or assets, or any other
acquisition, disposal or financing of Lyte Finance or its relatedf companies, but otherwise
it is not in our usual course of business to sell, rent or lease your Personal Data to third
Your express consent will be sought when collecting your Personal Data. There will also be instances
where your consent for the collection or use of your Personal Data will necessarily be implied from the
circumstances by nature of the task or transaction, including your interaction with us or in the course
of signing up for, or accepting, any of our products, services or activities you have requested.
Where you are supplying the Personal Data of another individual (e.g. information of your spouse,
children, parents, and/or employees, etc.), you represent, warrant, undertake and will ensure that the
individual whose Personal Customer Data is supplied to us has consented to provide us with their
Personal Data for the respective purposes, and is informed of and consents to the terms of this
consent to us in respect of your Personal Data.
Access to Personal Data
We will, upon your written request to our Data Protection Officer (see contact details and
requirements below), allow you to enquire about the ways in which your personal data has been or
may have been used or disclosed within a year before the request. Where required or authorised to
do so by law, we reserve the right to charge a reasonable administrative fee for this service and/or
deny your request for access to your Personal Data.
Accuracy of Personal Data
You should ensure that all Personal Data submitted to us is current, complete and accurate. Failure
on your part to do so may result in our inability to provide you with the products, services and
activities you have requested.
If you believe that any Personal Data we are holding on you is incorrect or incomplete, please write to
or email our Data Protection Officer (see contact details and requirements below).
Retention of Personal
We will retain your Personal Data for as long as it is necessary to fulfil the purpose for which it was
collected, the legal or business purposes of Lyte Finance, or as required by relevant laws.
When destroying Personal Data, we will take commercially reasonable and technically possible
measures to make the personal identifiable information irrecoverable or irreproducible.
Security of Personal Data
We are committed to ensuring the security and protection of your Personal Data in our possession or
our control by making reasonable security arrangements to prevent unauthorised access, collection,
use, disclosure, copying modification, disposal or similar risks.
We maintain physical, electronic and procedural safeguards to protect your Personal Data. For
We use industry-standard Secure Sockets Layer ("SSL") authentication to ensure the
confidentiality of online transactions made on our site. SSL authentication and encryption of the
information that you send to us over the Internet help protect your online transaction
information from third party interception.
We restrict the access of personally identifiable data to only specific authorised internal staff of
Lyte Finance with dedicated login access and passwords.
We ensure that our appointed IT service provider has the necessary security protocols in place
to host and protect our data.
While we strive to protect your Personal Data, we cannot completely guarantee the security of any
Personal Data we may have collected from or about you, or that no harmful code will enter our
websites or computer systems (for example viruses, bugs, trojan horses, spyware or adware). Despite
all of our efforts, there is always a risk that third parties may unlawfully intercept transmissions. This reality is true of all Internet use. Further, we are not responsible for the privacy statements or content
on websites not controlled by us.
If you access our website from a shared computer or a computer in an internet cafe, a library, or any
public facility, certain information about you, such as your user ID, activity or reminders from our
website, may also be visible to other individuals who use the computer after you. To protect your
Personal Data or communication from being disclosed to others, you should log out, clear browsing
data and close the web browser after using our website.
You should be aware of the risks associated with disclosing any information or transacting over the
Internet or when using online portals, and we urge you to take every precaution when using the
Internet to disclose your Personal Data to us, including using strong passwords, changing your
password regularly, using a secure browser and not to share your password with anyone or via an
unsolicited phone call or e-mail.
We will never ask for your password by phone or e-mail, so if you receive such an enquiry, please
report the incident to our Data Protection Officer at firstname.lastname@example.org.
If applicable, you undertake to keep your username and password secure and confidential and shall
not disclose or permit it to be disclosed to any unauthorised person, and to inform us as soon as
reasonably practicable if you know or suspect that someone else knows your username and
password or believe the confidentiality of your username and password has been lost, stolen or
compromised in any way or that actual or possible unauthorised transactions have taken place.
We are not liable for any loss or damage resulting from your act or omission to safe-keep your
username and password from unauthorised use, and also for any information you transmit over the
Internet which you do so solely at your own risk.
Further rights of data subjects in the European Union ("EU")
In the event that we have existing access and consent to your Personal Data, and you are a data
subject in the EU, please contact us should you wish to exercise any of the following further rights:-
- request for the erasure of your Personal Data;
- request for the restriction of processing of your Personal Data;
- object to the processing of your Personal Data; and/or
- request to transfer your personal Data to you or a third-party.
All requests made to us in exercising the rights above will be processed within a reasonable time
except where we refuse such requests in accordance with any applicable laws or regulations.
Contacting Us – Feedback, Withdrawal of Consent, Access and Correction of your Personal
- would like to withdraw your consent to any use of your Personal Data;
- would like to obtain access and make corrections to your Personal Data; or
report any security incident relating to your username, password or transaction with us that
involves your Personal Data,
To protect your privacy and security, we will also require you to verify your identity before we can
respond substantially to your request.
Last updated on 18 September 2018